How Podcasters Can Sell Products to Listeners
Podcast hosts looking to monetize beyond sponsorships with merchandise, products, and direct sales to their loyal listener base.
The Problem with External Store Links
Podcast sponsorships pay flat rates regardless of audience loyalty. Listeners who want to support you can't easily buy your products. Audio-only makes linking awkward.
Sponsorships require large audiences. Ad rates are dropping. Direct product sales turn loyal listeners into customers and brand advocates.
Every click to an external store is a chance for your audience to get distracted, forget why they clicked, or abandon a slow-loading checkout. You need shopping that happens where your audience already is.
The Solution: Embedded Shopping
Create a simple shop page mentioned in every episode. Listeners visit once and can browse all your products, merch, and recommendations.
With PopupShop, your products appear in a beautiful, fast widget wherever your audience discovers you. They browse, add to cart, and checkout—all without leaving to a slow external store.
How It Works for Podcasters
Create Your Product Line
Add merch, books, courses, or recommended products to Shopify. Install PopupShop.
Build a Show Shop Page
Create a dedicated shop page for your podcast. Embed your PopupShop widget front and center.
Use a Memorable URL
Get a short, memorable domain like yourshow.shop or yourshow.com/shop that's easy to say on air.
Mention in Every Episode
Include your shop URL in your standard outro. 'Visit ourshow.shop to get merch and support the show.'
Real Use Cases for Podcasters
Podcast Merchandise
Sell branded shirts, mugs, stickers, and more. Loyal listeners love repping their favorite shows.
Guest Product Highlights
Feature products from podcast guests. Create episode-specific widgets with guest recommendations.
Course and Resource Sales
Sell related courses, books, or resources that complement your podcast content.
Best Platforms for Podcasters
Podcasters commonly use these platforms for their websites and landing pages. Click to see our integration guides:
Pro Tips for Podcasters
- Use the same memorable URL in every episode so listeners remember it
- Create limited-edition merch drops to create urgency
- Feature products from guests with affiliate arrangements
- Include your shop link in show notes and descriptions
- Offer listener-exclusive products not available elsewhere
FAQ for Podcasters
Start Selling to Your Audience Today
PopupShop lets podcasters sell products directly to their audience. Free 7-day trial.