🎓

How Course Creators Can Sell Digital Products Directly

Educators and course creators looking to sell courses, templates, and educational products without expensive course platforms.

7 min readUpdated December 2025

The Problem with External Store Links

Course platforms take 10-30% of sales. Hosting costs add up. Managing students across multiple platforms is chaotic.

Course platforms have high fees. Building your own system is complex. You need simple, direct sales with low overhead.

Every click to an external store is a chance for your audience to get distracted, forget why they clicked, or abandon a slow-loading checkout. You need shopping that happens where your audience already is.

Online education market worth $400+ billion and growing

The Solution: Embedded Shopping

Sell course access and digital products through Shopify with instant delivery. Embed your shop anywhere students discover you.

With PopupShop, your products appear in a beautiful, fast widget wherever your audience discovers you. They browse, add to cart, and checkout—all without leaving to a slow external store.

How It Works for Course Creators

1

Add Courses to Shopify

List your courses as digital products. Use apps like Courses or SendOwl for automatic delivery.

2

Create Your Shop Widget

Design a widget showcasing your courses, bundles, and supplementary materials.

3

Embed on Your Teaching Site

Add the widget to your website, landing pages, or free content pages.

4

Deliver Automatically

Set up automatic course access delivery after purchase. Students get instant access.

Real Use Cases for Course Creators

Course Sales Pages

Embed your shop widget on course landing pages. Students can purchase without leaving to a checkout page.

Free Content Upsells

Add shop widgets to free content pages. Convert free learners to paid students.

Bundle Offerings

Sell course bundles, templates, and supplementary materials all from one widget.

Best Platforms for Course Creators

Course Creators commonly use these platforms for their websites and landing pages. Click to see our integration guides:

$400+ billion global online education market
course market
Course creator income grew 30% year over year
creator growth

Pro Tips for Course Creators

  • Offer course bundles at a discount to increase average order value
  • Add the widget to free content pages to capture interested learners
  • Use urgency with cohort-based courses or limited enrollment
  • Sell supplementary templates and resources alongside courses
  • Create a clear course progression with upsell paths

FAQ for Course Creators

Start Selling to Your Audience Today

PopupShop lets course creators sell products directly to their audience. Free 7-day trial.

Try it now!