Newsletter
Embed Shopify Products on Substack
Writers want to sell merch to subscribers without linking away from the newsletter.
Why Use Shopify with Substack?
Substack is a powerful newsletter that gives you incredible control over your website design. But when it comes to e-commerce, things get complicated.
Writers want to sell merch to subscribers without linking away from the newsletter.
The traditional approach—migrating everything to a new platform or building complex integrations—takes weeks and creates maintenance headaches. There's a better way.
Common Subscriptions only Limitations:
- ×No physical product sales
- ×JavaScript is restricted in posts
- ×Must link to external stores
- ×Loses readers when they click away
The Solution: PopupShop for Substack
PopupShop lets you embed your entire Shopify store on your Substack site as a beautiful, floating widget. Visitors can browse products, add to cart, and checkout—all without leaving your page.
The integration uses Substack's Button Link (JavaScript restricted) feature, so you don't need any coding knowledge. Just copy, paste, and start selling.
Why PopupShop + Substack Works:
- Sell merchandise to your subscribers
- Works via linked shop pages
- Monetize beyond subscriptions
- Simple setup for writers
How to Add Shopify to Substack
Install PopupShop
Add PopupShop to your Shopify store with your merchandise.
Create a simple landing page
Set up a Carrd or simple page with your PopupShop widget embedded.
Link from Substack
In your Substack posts, add buttons or links to your PopupShop landing page.
Promote to subscribers
Mention your shop in newsletters. Subscribers click through to your PopupShop page.
PopupShop vs Subscriptions only
| Feature | PopupShop | Subscriptions only |
|---|---|---|
| Setup Time | 5 minutes | Hours to days |
| Monthly Cost | $14.99 | N/A for products |
| Full Product Catalog | ||
| Shopify Checkout | ||
| Inventory Sync | Manual | |
| Multi-currency | Limited |
Use Cases for Substack + Shopify
Writer Merchandise
Authors and writers can sell books, merch, and related products to their Substack audience.
Newsletter Swag
Newsletter creators can offer branded merchandise to loyal subscribers.
Subscriber Exclusives
Paid subscribers can access exclusive products as an additional perk.
Pro Tips for Substack Users
- Create a permanent 'Shop' link in your Substack navigation
- Feature products in newsletter content with direct links
- Use a subdomain like shop.yourname.com with PopupShop embedded
- Offer subscriber-exclusive products to drive loyalty
Substack + Shopify FAQ
Start Selling on Substack Today
Install PopupShop and embed your Shopify store on Substack in under 5 minutes. Free 7-day trial.